About Us - THE CRAFT STORE - Find inspiration & discover your talent!

Your Arts and Crafts specialists

About Us

Welcome to The Craft Store

Home to the UK’s leading TV channel dedicated to Crafts, Hobbies and Arts.

Here at The Craft Store, we have over 100 categories filled with thousands of the best and latest in art supplies, sewing, die cutting and many more. For every creative option you need, we have you covered! Established back in April 2015, we became the first shopping channel dedicated to crafts, hobbies and art. Our first broadcast was achieved just 4 months later in August 2015 and we’re now available 24/7 to viewers worldwide.

We are fortunate to have a team filled with TV shopping royalty including our founders Paul Wright and Val Kaye, who prior to establishing Hochanda, built the Ideal Shopping Direct empire that includes the popular Create & Craft. Today The Craft Store is based in Oundle, Northamptonshire in an all new purpose-built premises incorporating both of our state-of-the-art television studios. Currently employing over 120 people, we are a team of passionate and enthusiastic individuals committed to the success of this company, many of which are shareholders.

With the help of our crafting enthusiasts, also known as our specialist buying team, we find the latest in all thing’s crafts, hobbies and arts and deliver them straight to your door by building and maintaining relationships with hundreds of dedicated suppliers. Through our hard work and dedication to service, we received the prestigious Gold Trusted award from Feefo for our continued 95% + review average. We really are your one stop shop for all things creative!

Our Mission: Provide outstanding products and deliver unsurpassed service, developing relationships with customers, suppliers and employees to make a positive difference.

Don't just take our word for it...

“I have always been the practical type, so when I discovered card making with Hochanda, it was the perfect creative hobby.” – Val Woods

“Crafting with Hochanda has allowed me to completely relax and unwind, escaping from the stresses of having an exhausting daily routine.” – Barbara McNaughton

“Hochanda has improved my emotional wellbeing as it has allowed me to switch off from all my problems and enjoy things, without having to leave home.” – Heather Langstaff


Watch Live Demonstrations

Did you know The Craft Store is the world’s first online live shopping channel dedicated to crafts, hobbies and arts? We also broadcast live 24/7 online at Hochanda.com and on Freeview 85, Freesat 817 and Sky 673, direct from our studios in the UK. Alternatively watch us live on the go by downloading our app today.

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Learn the basics

Thinking of starting a new craft but not sure where to begin? We have all your essentials covered making it easier than ever to try something new. Here you can find and shop all your crafting must haves, all in one place. If you'd like to see the products in action before you buy, watch a live demonstration and discover the best way to use your new purchase. As if that wasn't enough, we also offer a 14-day approval guarantee on all products so you can shop with confidence.

Master the basics of your chosen craft with our handy guides on card making, scrapbooking and painting. Learn everything from how best to pick cardstock, which cutting tools you’ll need and how to work with different paints.

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